Lune: Leader in the field of circular waste systems.
Vision on sustainability in each department
The sustainable mindset in our company has always exists. We are a participant in Green Deal Circular Buying and Green Deal Circular Buildings and have a cradle2cradle design for a waste bin. What was missing was the financial and commercial model. Sustainability works only if it is financially attractive to both the seller and the buyer. You depend on a limited group of customers who take a certain social position or vision for sustainability. On that basis, you can not lead a business.
We decided to participate in CIRCO’s Track workshop because you will be working with a number of other parties to fine tune your plan of action. It worked well that our designer (Reinier den Boer) was also present, because our company’s vision of sustainability is flowing smoothly in each department. The CIRCO approach also confirmed the need for bringing together the design part and the financial picture, wanting to get a circular approach, and a striking story that fits our product. The Circular enterprise is a process that actually begins when you’ve joined the Track: We were provided with handles and ideas to work out the circular economy plan to suit your situation and product.
“We have made our products future proof and given more flexibility because they are modular.”
Continue fine tune
We have adapted our entire range according to the principles of the circular economy. This means that we have made our products future proof and give the products more flexibility because they are modular. We are continuously improving and fine tuning, including with our new products. We have elaborated on the financial proposition and now became a regular part of the tender process. We have now been with the steel company Brink so far that we offer the service to our customers, for example, to carry out the return of materials or refurbishment.
We have formulated the ambition that 85% of the materials should be returned in five years and that circularity is an important part of our business. It is highly dependent on how this develops in the market, but we try to be more ambitious than the market and thus attract our customers into circular thinking. We are talking to them continuously and try to answer the question how we deal with it and how we can achieve that circular market demand. For example, by setting up a pilot or by taking small steps.
Sharing knowledge and the conversation
Circular thinking begins for many people in a marketing concept. It is, of course, much more than that. Anyone in the circular economy could share all that new knowledge to help each other. We always try to make part of the conversations we have with our suppliers and customers. Of course, that doesn’t always work, but we have started the process.
Especially with the government, you see that buyers are still thinking too linearly, and so are driven. There is another big step to do. The government can play a very important role in getting started with the circular economy. Not only with regulation, but also by giving the good example and just doing it! I think everyone, even though it is for your own sake, must be an ambassador of circular economy.
Wido van den Bosch, co-owner of Brink Industrial and Lune.